Understanding Google Ads

What Are Google Ads?

Google Ads are pay-per-click (PPC) advertisements that appear at the top of search engine results pages (SERPs). When someone searches for something related to your product or service, your ad will appear near the top of the SERP if you have set up a Google Ads campaign correctly. The cost per click varies depending on the competitiveness of the keyword(s) you select and how much other people are bidding on those same keywords.

The Benefits of Using Google Ads

Google Ads offer businesses several benefits over traditional marketing methods such as print ads, TV spots, and radio ads. First, they allow you to target specific audiences more precisely than ever before. You can choose keywords related to your products or services which will lead potential customers directly to your website or landing page. You also have control over who sees your ad based on location, age range, gender, and more. Additionally, since you only pay when someone clicks on your ad, you don’t have to worry about wasting money on impressions that don’t result in conversions or sales.

How to Use Google Ads Effectively

Using Google Ads effectively requires careful planning and research into relevant keywords as well as an understanding of which demographics will be most interested in what you have to offer. Once you have figured out which keywords and demographics would be best for reaching potential customers it’s time to create an Ads campaign from scratch including budgeting for each keyword/phrase used in the advertisement itself as well as creating compelling content that will draw attention from viewers.

Measuring Your Campaigns

Google Ads also offers detailed analytics so you can track ROI (return on investment) for each campaign more accurately. The platform offers advanced reporting features such as impression share, cost-per-click (CPC), click-through rate (CTR), conversion rate (CR), quality score (QS), bounce rate (BR), average position (AP), total impressions (IMP), total clicks (CLK), etc., which allow you to measure success across different campaigns over time and adjust accordingly if needed.

Google Ads Step-by-Step

Create a Google Ads Account: First, you need to create a Google Ads account by visiting the Google Ads homepage and clicking on “Start Now.”

Set Up a Campaign

Once you’ve created an account, click on the “Campaigns” tab and select “New Campaign.” You’ll be prompted to choose your advertising goal, which could be anything from driving traffic to your website to increasing phone calls.

Choose a Campaign Type

Next, choose the type of campaign you want to run. The most common types are Search Network Only and Search Network with Display Select.

Choose Your Target Audience

Select your target audience, which could be based on demographics, location, interests, or other factors.

Set Your Budget

Set your budget, which is the amount you’re willing to spend on your campaign per day.

Create an Ad Group

Create an ad group, which is a collection of ads that are targeted at a specific group of people.

Create Your Ad

Create your ad by writing a headline, description, and selecting keywords. You’ll want to make sure your ad is relevant to your target audience and includes a clear call to action.

Set Your Bids

Set your bids for each keyword, which is the amount you’re willing to pay for each click on your ad.

Launch Your Campaign

Once you’ve set up your campaign, ad group, and ad, you can launch your campaign and start running ads.

Monitor Performance

Monitor the performance of your ads regularly, using the data provided in your Google Ads account to see which ads are performing well and which ones aren’t. You can then adjust your ad copy, targeting, and bids to improve performance and drive more conversions.

Using Google Ads is a great way for business owners looking for additional visibility online while still having control over their budgeting efforts with its pay-per-click system and targeted audience capabilities.

New Target has loads of experience implementing marketing campaigns using Google Ads. Reach out, and we’ll get you set up.