Really Great Reading
A reimagined design for Really Great Reading’s website, aligning with their updated brand identity while prioritizing customer accessibility. The site was also designed to allow content personalization based on the customer’s state and includes an in-depth form flow for collecting order information.Â
Project Needs
Before New Target redesigned the Really Great Reading website, it faced several usability issues that hindered user experience. The site had a dated design that did not effectively reflect the brand’s evolving identity. Its confusing menu structure made navigation difficult, leading to frustration for users attempting to locate key information.Â
Additionally, valuable educational resources provided by Really Great Reading were not easily accessible, limiting their effectiveness for educators and students. These challenges underscored the need for a modern, user-friendly redesign that prioritized accessibility, streamlined navigation, and improved content discoverability.Â
Really Great Reading’s website exemplifies effective design and functionality, offering a user-centric experience that aligns with its mission to enhance literacy education. The redesign focused on accessibility, dynamic content customization, and advanced form functionality to improve user engagement and content delivery.Â
User Experience (UX)
- Intuitive Navigation: The website employs a clear and organized menu structure, allowing users to effortlessly access information about the company’s approach, curriculum offerings, and professional development resources.Â
- Accessibility: High-contrast text, descriptive headings, and straightforward language ensure content is accessible to a broad audience, including individuals with varying levels of technical proficiency.Â
- State-Based Content Customization: The site dynamically adjusts content based on the user’s state, ensuring localized and relevant information delivery.Â
User Interface (UI)
- Consistent Branding: A cohesive color scheme and typography reinforce the brand’s identity, creating a professional and trustworthy appearance.Â
- Responsive Design: The site is optimized for various devices, ensuring a seamless experience on desktops, tablets, and smartphones.Â
Design Solutions
- Strategic Content Placement: Key information is prominently displayed on the homepage, such as the organization’s mission, product offerings, and testimonials, guiding users to pertinent content efficiently.Â
- Visual Hierarchy: The use of headings, subheadings, and bullet points breaks down information into digestible sections, enhancing readability and user engagement.Â
- In-Depth Form Flow: The website includes a robust form flow for betting customer info collection, ensuring comprehensive data gathering for user interactions.Â
- State-Based Content Personalization: The site dynamically adjusts content based on the user’s state, ensuring localized and relevant information delivery.Â
Project Results
New Target’s approach incorporated an accessible and intuitive design while ensuring content could dynamically adjust based on state-specific user data. By integrating a seamless user experience with sophisticated data collection tools, the new site effectively supports educators in their mission to improve literacy outcomes.Â
The redesign of Really Great Reading’s website successfully enhances user engagement, accessibility, and functionality. By implementing brand-aligned aesthetics, state-based content delivery, and a detailed form collection process, the site stands out as a comprehensive resource for literacy education professionals.Â
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
