Pulmuone

Nourishing a global CPG brand’s digital presence with innovative web solutions.

Challenge

Pulmuone, a leader in natural and organic food products, required a website that effectively organized their expansive selection of products on their website. They sought a digital platform that would not only serve as a showcase for their diverse array of nutritious food offerings but also provide a structured and user-friendly interface to navigate through this vast selection, ensuring an exceptional user experience.

Solution

New Target approached this challenge by creating a comprehensive digital strategy that aligned with Pulmuone’s brand values and business objectives. Our team embarked on a complete redesign of their website, focusing on a user-friendly interface that would cater to health-conscious consumers and corporate clients alike. The new site was envisioned to be a digital showcase of Pulmuone’s sustainable product lines, emphasizing their commitment to natural ingredients and healthy living.

mobile homepage pulmuone case study
pulmuone styleguide

Creative Web Design

We crafted a visually appealing and intuitive website design that brought Pulmuone’s brand story to life. The design included interactive elements such as recipe suggestions, product explorers, and detailed brand stories, all aimed at enhancing customer engagement and brand loyalty. The layout was carefully structured to accommodate Pulmuone’s many product categories, highlighting the versatility and breadth of their product offerings.

Technical Innovation

The development phase included the integration of advanced features like responsive design for optimal viewing on various devices, easy navigation systems for exploring different product categories, and integration with e-commerce platforms for direct consumer purchases. Emphasis was also placed on optimizing the website for search engines to improve online visibility and reach.

Collaboration

Throughout the project, we worked closely with Pulmuone’s team, ensuring every aspect of the website aligned with their vision and market positioning. This collaborative approach allowed us to tailor the website not just as a digital space, but as a strategic tool for Pulmuone’s business growth and brand enhancement.

Ongoing Support

Post-launch, our engagement with Pulmuone has continued through regular website maintenance for their multiple brands, updates, and digital marketing strategies to keep pace with the evolving food industry and digital trends.

pulmuone mobile menu
pulmuone website screenshots

How we did it.

The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.

The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.

We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.

Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.

We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow

From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.

OUR RECENT WORK