Partners of the Americas
Lasting Solutions to Hemispheric Challenges
Partners of the Americas’ brand story was reimagined by our nonprofit branding experts to reflect their programs empowering & changing lives.
Challenge
Solution
Results
Year-over-Year
Year-over-Year
Year-over-Year
Nonprofit Branding
Our digital strategy and creative team conducted a comprehensive analysis of their legacy programs and community empowerment projects across the hemisphere to determine how POA could better serve their partner organizations including corporate, NGO, and government. This included focus groups, user interviews, stakeholder ideation sessions, competitor research, brand and creative audits, and more.
Our nonprofit digital and branding experts created a digital strategy of empowerment that would be flexible enough to provide individual programs what they needed while providing the organization a unified brand playbook to allow them to maintain consistent messaging. This included defining broad brand attributes and a specific brand statement.
Our discovery process is based on the Framework for Innovation. The framework ensures that we are creating the right thing for you before we start to create that thing right.
Digital Strategy & Creative Vision
Our creative vision materialized in a digital style guide which provided a set of standards for writing, formatting, and designing across media. The intent of any style guide, and certainly the one delivered for POA, is to coordinate a consistent and effective brand presence across all touch points regardless of medium, e.g. print or digital.
We created a bright, engaging, and heartfelt aesthetic that is inclusive, whether salt of the earth or urban. The digital brand guidelines we developed form a common visual language between these users and the designers and stakeholders who are a catalyst for community change across the hemisphere.
Website Design and Development
The new Partners of America website is the flagship of a reimagined digital brand. By unifying affiliates across the entire Western Hemisphere, the WordPress-based website provides a distributed content management system for usage anywhere, anytime.
Their stories of change and community uplifting, and the connections POA made to make these happen, are all empowered through the digital story telling features the website provides to an even greater number of POA stakeholders and contributors, the world over.
We implemented an interactive timeline that utilizes both traditional and horizontal scrolls highlighting POA’s rich history.
A large part of POA is their diverse and widespread network. For those users that allow location services, we were able to capture and simplify POA’s large global network through a location feature showing a user the chapter nearest to them. This was strategically placed on the homepage to encourage and facilitate membership growth around the world.
Translation
Given Partners of America’s many diverse chapters throughout the Western Hemisphere, they required a web solution accessible in various languages. The new website includes both manual and automated translations powered by Google Translate.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
