Challenge
Engage a leading digital marketing firm to activate a creative and innovative marketing campaign to increase sales.
Solution
With only three weeks to plan for a four-week campaign, the team designed and launched a series of display ads, banner ads and organic social media using Facebook, Linked, and Twitter.
Digital Marketing
Konica Minolta engaged the New Target marketing team to get help with an end of year sales push. They had a very tight window to work with, just seven weeks including ideation and campaign activation. The campaign had two goals, the first was to bring awareness to Konica Minolta’s brand-new ecommerce website where, for the first time, their customers could shop and purchase without the aid of a sales representative. The second goal was to make some quick sales before the end of the fiscal year in business-to -business IT sales. Typically, these sales would involve a purchasing agent upgrading their office with, for example, new copiers or printers.
Marketing Creative
This campaign had to hit quickly and be immediately effective, so we decided on a bold 90s themed “Retro” campaign with bright eye-catching colors and taglines such as “Retro is cool, retro tech is not,” and “Is your technology stuck in the past, upgrade your technology today.” Part of the strategy was to be dramatic but also to connect personally with the purchasing agents who would be of the age to reflect fondly on those years.
Audience Segmentation + International Landing Pages
Our target audience was senior IT positions and tech procurement staff. We also prepared a e-newsletter for their inhouse email list, three newsletters for the U.S. and three for Canada encouraging their users to “Shop Now” or contact the IT tech assurance team for help with office equipment procurement.
To further support the campaign, we built landing pages, three designed for U.S. customers and three for customers in Canada.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
