Kids' First Years
Creating a comprehensive resource website for a vital community nonprofit for children and families.
Challenge
Kids’ First Years’ mission is to coordinate community partners in Alexandria, Virginia to create a comprehensive support system for children and families to include healthcare, education, community building, aiming to make sure every child in Alexandria has a strong start in life.
The Kid’s First Years project presented several challenges as we transformed a dated website into a streamlined, user-friendly platform that effectively communicates the organization’s beautiful mission.
The prior website buried critical information, leaving visitors unclear on where to turn for immediate help. Important resources and services weren’t prominently displayed, the language was vague, and there were no calls to action. This left the visitors frustrated and uncertain about what Kids’ First Years offered or how to engage with their services.
Solution
Organized, User-Friendly Layout
Kids’ First Years needed a website that was clean, intuitive, and easy to navigate. We delivered a kid-centric website with cheerful colors, fun graphics, and charming photos.
We reorganized the structure and vital resource content, bringing essential information to the forefront ensuring a seamless journey from the homepage onward and back again. Now, visitors can quickly access resources, news, and critical information directly from the homepage, guiding them to the content they need without confusion.
Improved User Interface (UI) and User Experience (UX)
To capture attention and engagement, we placed the most critical information “above the fold” on key landing pages. This strategy ensures that important announcements, calls to action, and key resources are instantly accessible without scrolling, thereby enhancing user retention and engagement.
The website now features an enhanced UI and UX, providing a space for users that is both whimsical and highly functional. We modernized the aesthetic and improved navigation, creating a cohesive and inviting digital environment.
Featured Website Integrations & Features
Social Media Integration
Constant Contact Integration
Multi-Lingual Translation
Donation Platform Integration
Enhanced Resource Search
Language & Marketing Features
Constant Contact Email Marketing
Communication is vital to Kids’ First Years, and we facilitated this by integrating Constant Contact into the website. Now, the organization can manage communications more efficiently, keeping their community informed with newsletters and updates that are quick and easy to distribute.
Social Media Integration
We linked all of Kids’ First Years’ social media channels directly to the website, allowing users to stay connected and updated across platforms. This integration helps build a more engaged community, enabling users to share and follow content effortlessly.
Multi-Language Translation
Accessibility was a top priority for this project. We implemented multi-language translation capabilities (GTranslate for WordPress), making it possible for users from diverse backgrounds to access the information they need in their native languages. This feature supports Kids’ First Years’ commitment to inclusivity and accessibility.
Interactive Features
Donation Platform Integration
To support Kids’ First Years’ mission and growth, we incorporated a donation platform (Zeffy) that makes it easy for users to contribute to their cause. This addition aligns with the nonprofit organization’s goals of reaching more families and providing essential resources, while creating a straightforward way for the community to get involved.
Enhanced Resource Searchability
We improved search functionality across the website, making resources more discoverable for users. The new search system includes tagging and categorization features, ensuring that visitors can quickly locate the content they’re looking for. This enhancement is especially valuable for parents, educators, and caregivers who rely on Kids’ First Years’ important resources.
Interactive Calendar
The new calendar website feature allows Kids’ First Years to share events, workshops, and community gatherings with users. The calendar is user-friendly and interactive, letting visitors stay informed and engaged with upcoming opportunities to connect and learn.
Results
Kids' First Years Redesign
We are proud to have delivered a website that not only meets Kids’ First Years’ current needs but also provides a flexible foundation for ongoing growth and engagement. User feedback has been overwhelmingly positive, with many users noting the website’s ease of use and vibrant, inspiring design.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
