Holy Family Hospital Foundation
Supporting the Holy Family Hospital of Bethlehem and all the women and babies of the Holy Land.
Challenge
The Foundation is the fundraising arm of the Holy Family Hospital of Bethlehem in the West Bank. They needed New Target to create fresh content, compelling video, a new website and promote each through an ongoing marketing engagement. The goal is to raise more money for the good work being done in this infant and maternity Catholic teaching hospital situated in the midst of a region in conflict.
Solution
Results
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Nonprofit Marketing
Social media marketing, paid marketing and more is all ongoing for the Foundation and led by our marketing team. Our marketing strategies were developed to increase the Foundation’s appeal and global reach to a broader donor base.
In support of our content marketing strategy, the website was rewritten with outcomes-based copy with seamless calls to action, guiding their visitors through powerful stories and impressive statistics to the various “Donate now” actions. Our goals are to find new donors and convert them into mission ambassadors and fundraising influencers.
Through robust reporting using Google’s Looker Studio real-time reporting and analytics, our marketing team is able to adapt strategies and tactics quickly as data change.
Engagement is rising fast!
Brand Building
We designed an updated look to their logo with all the variations they might need, and codified it and their updated brand guidelines in a brand book.
Our creative team travelled to Israel and the West Bank to gather compelling media to support creative development, our ongoing digital marketing campaign, and to shoot a documentary that will be the foundation of an ambitious digital fundraising campaign.
Website Design
Built in WordPress for its power, flexibility and usability, the new website has the functionality they need and the simple interface (Elementor) that allows the staff to maintain it and grow it as needed.
Page building ease was paramount as new personal landing pages are developed for digital marketing and fundraising campaigns now and in the future.
Our integration with Blackbaud has already improved their record keeping and community outreach.
Video Production
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
