Challenge
Solution
Brand Discovery & Formation
Brand Attributes: We embarked on a series of workshops with stakeholders to drill down to the very essence of the organization. These sessions illuminated the organization’s core values, mission, and aspirations.
Messaging Architecture: Using the insights from the brand attributes, we developed a structured messaging framework to ensure consistency across all communications. This strategy involved behavioral nudging principles, ensuring that the organization’s voice was not just heard, but resonated deeply with their audience.
User Personas: To align marketing efforts with audience needs, we designed detailed user personas. This approach allowed for a tailored strategy that spoke directly to the hearts and minds of the target audience.
Theory of Change: This holistic exercise cemented the organization’s direction, determining how they’d achieve their mission and the metrics of success.
Brand Statement & Logo Design: The culmination of the branding phase was the creation of a succinct brand statement, paired with a logo that perfectly encapsulated the spirit and goals of DC Men in Early Childhood Education.
Activation Through Live Events
Press Release Creation & Distribution: To generate buzz around the organization’s initiatives, we crafted compelling press releases and ensured they reached the right media houses and influencers in the sector.
Physical Collateral Design: Our team designed impactful physical collateral, including a stand-out banner, ensuring a memorable presence at events and gatherings.
Plenary Session Presentation: New Target, Inc. played a pivotal role in both the opening and closing plenary sessions, curating and creating content that encapsulated the essence of the organization’s mission and goals.
The Outcome
Looking Forward
We remain a trusted partner for DC Men in Early Childhood Education. We are excited about the next phase of our collaboration and are committed to continuing our support in amplifying their purpose and voice in education.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
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