Daughters of the American Revolution
Revitalizing the DAR.org digital experience for the next generation with a mission to honor the founding one.
Challenge
The Daughters of the American Revolution (DAR) faced the challenge of modernizing their website, DAR.org, to better serve a growing diverse member audience as well as the general public. The existing platform was designed for previous mission goals, with a daunting menu and an increasing unclear differentiation between member and public content. The goal was to create a user-friendly, visually compelling platform that addressed these issues for members’ experiences while reinforcing DAR’s brand identity and storied history.
Solution
To address these challenges, the project team focused on:
- Enhanced Navigation and Usability: The team created a streamlined menu structure that improved accessibility and user engagement.
- Customizable Design Elements: We developed flexible card styles and features for dynamic content presentation.
- Audience-Specific Visual Themes: By implementing distinct blue and red color schemes, we distinguished public from member-focused content.
Design & Vision
The vision for the redesigned DAR.org centered on usability and aesthetic appeal. Key design innovations included:
- Embraced a Historic Tone with Modern Elegance: The design highlights the rich legacy of the DAR while incorporating modern design functionality for usability and clarity.
- Flexible Content Updates: The enhanced design gives the client the power to keep their content fresh, including the ability to showcase photos and videos from DAR events.
- Showcasing Photos and Videos to Tell the Story: Dynamic media layouts serve as the heart of the website, featuring high-resolution photos and videos of DAR events and community service initiatives.
Development
The development phase emphasized creating a robust, adaptable framework that supported the design vision. Key features included:
- Responsive Design: We ensure that the website performs well across devices, on desktops, tablets, and mobile devices.
- Accessibility Enhancements: By improving contrast ratios and keyboard navigation, the DAR is able to better serve their members.
- Improving Photo Display: An optimized image and photo display with advanced photo editing flexibility livens up the website and allows for timely updates.
Collaboration and Ongoing Support
Regular feedback loops ensured that member and public needs were prioritized. Post-launch, the team continues to provide ongoing support, including:
- Training for Content Management: We are empowering DAR editors to leverage the site’s customizable features effectively.
- Performance Monitoring: By analyzing site metrics, we can identify opportunities for further optimization.
- Iterative Updates: Incorporating user feedback allows us to refine features and maintain relevance!
Success
The success of the DAR.org redesign was rooted in close collaboration between DAR stakeholders and the development team.
The redesign of DAR.org represents a bold step forward in digital engagement for the Daughters of the American Revolution. By addressing the unique needs of both members and the public, the site now serves as a powerful tool for connection and inspiration.
Whether exploring DAR’s rich history or accessing exclusive member resources, the new DAR.org delivers a seamless, user-focused experience.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
