Architect of the Capitol
Ensuring a landmark institution’s digital presence remains as inspiring and enduring as the architecture it manages.
Challenge
The Architect of the Capitol oversees some of the most recognized national treasures and public spaces in the country – the building at the heart of our democracy. Their website is central to communicating important updates about permanent exhibits, temporary exhibits, and high-profile events (such as presidential inaugurations).
Because the audience is diverse—from tourists planning visits to researchers and historians seeking detailed information—the website must be accessible, visually compelling, secure, and constantly up to date.
Solution
By partnering with New Target, the Architect of the Capitol continues to elevate its online presence while preserving the integrity of the Capitol’s storied past.
The website reliably accommodates large spikes in traffic during major public events, and ongoing design updates keep content visually compelling for both everyday site visitors and special-exhibit enthusiasts.
Through agile development, modern devops, managed hosting, and a creative design approach, the AOC’s digital presence remains secure, modern, and a trusted source of authoritative information about America’s most iconic architectural landmark.
Agile Operations & Maintenance
We utilize an agile framework to streamline day-to-day site management and development tasks. Our devops team handles security updates, regression testing, and browser compatibility checks in ongoing sprints, ensuring the site remains robust and bug-free. By maintaining a proactive release schedule, we minimize downtime and deliver improvements smoothly without disrupting public access.
Managed Hosting & Infrastructure
As the managed hosting provider for the Architect of the Capitol, New Target delivers a secure, high-performance hosting environment designed for scalability. Our hosting solution incorporates redundant backups, monitoring, and disaster recovery protocols so the AOC’s digital assets are protected around the clock. This infrastructure allows for quick response to spiking traffic during special events, guaranteeing reliable access for every visitor.
Website Design & Feature Enhancements
Beyond technical upkeep, our team curates a fresh, engaging visual approach to the AOC’s content. From permanent exhibit pages to temporary showcases and special event landing pages, we tailor the design to highlight the unique narrative each initiative brings. Ongoing enhancements and UI/UX refinements keep the site modern, user-friendly, and reflective of the AOC’s stature as a guardian of American heritage.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
