Insights Origin Marketing Analytics

The Google Analytics alternative marketing analytics platform supported by your digital agency partner, us.

In our digital-first era, data reigns supreme.

Unlock the full potential of your marketing strategy with Insights Origin, the future of marketing analytics, powered by the expertise of New Target’s digital team. 

Unlike Google Analytics, Insights Origin is engineered to do more than just collect data, it’s designed to shine a light on the hidden paths that convert casual clicks into loyal customers, guiding browsers directly into the heart of your sales funnel. With Insights Origin, your data doesn’t just inform; it transforms. It offers unparalleled insights into user behavior, equipping you with the tools to not only reach but surpass your marketing goals. 

Beyond a platform, Insights Origin provides you with an experienced digital team dedicated to elevating your marketing analytics and strategy, as well as ensuring data security. This powerful combination of advanced analytics and expert support empowers your team to focus squarely on what matters most—your mission. 

Step into the era of data-driven decisions with confidence, knowing that Insights Origin marketing analytics platform prioritizes user privacy and data integrity at every turn.

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Why Choose Insights Origin Marketing Analytics?

Complete Data Ownership & Privacy Compliance

Our marketing analytics platform is built on the foundation of complete first-party data ownership and strict adherence to global privacy regulations, including GDPR when required. With us, your data isn’t just a commodity, it’s a confidential asset, guarded with the highest standards of privacy and security.

Comprehensive Analytics Suite

Discover a marketing analytics suite of tools so comprehensive, no digital footprint is too small, no ecommerce behavior too subtle. Real-time analytics, visitor behavior insights, and conversion tracking are all at your fingertips, offering a panoramic view of your digital landscape. Empower your marketing with data-driven decisions that pave the way for unmatched growth and efficiency.

Ease of Integration and Use

Integration with Insights Origin Marketing Analytics by New Target is as seamless as it is straightforward. Our platform gracefully aligns with your existing website, ecommerce platform, or CMS, and turns complex data into clear insights. Coupled with an intuitive reporting dashboard interface and customizable dashboards, you’re equipped to navigate the vast seas of data with ease and precision.

100% Data Accuracy

Where other marketing analytics platforms estimate, New Target elucidates with precision. Say goodbye to data sampling and hello to actual data. Our commitment to providing the full picture ensures you make decisions based on complete data, offering a clearer path to achieving your marketing goals.

Embark on your journey with New Target through a streamlined onboarding process. Our support team is ready to assist you with documentation, tutorials, and direct support, ensuring a smooth transition and successful implementation of your new marketing analytics platform. 

Data Migration and Integration

Adding Insights Origins to your marketing analytics is seamless. Our marketing analytics platform is designed for easy migration and user-friendly experiences, ensuring you’re supported every step of the way. Our set up fee includes connecting with Google. If you need to connect to another data set beyond these to your Insights Origins marketing analytics platform, and it has an API, we’ll be able to integrate it for a modest additional fee.

Pricing and Plans

Explore our flexible pricing options, designed to cater to organizations of all sizes. Whether you’re testing the marketing analytics waters or diving deep with our enterprise solutions, New Target offers the perfect balance of features and affordability.

Professional Plan

Are you a small to medium-sized business looking for comprehensive analytics to drive growth? Get started with advanced analytics at an affordable price.

$75/month

Enjoy flexibility with customizable reporting and dashboards. Enhance your ecommerce strategies with specialized tracking. Improve your SEO and marketing efforts with targeted insights.

Features Include:
  • Advanced analytics reporting
  • Real-time data & full visitor behavior
  • Tracking
  • Ecommerce tracking and optimization
  • Custom dashboards
  • SEO keywords overview
  • Email support
  • Heatmaps
  • Form analytics
  • Session recordings

Enterprise Plan

Are you a large enterprise with sophisticated analytics requirements and high data volumes? Experience a tailor-made analytics solution that scales with your business.

Contact sales for custom pricing to fit your business needs!

Benefit from personalized support and guidance. Gain unparalleled insights with advanced features and integrations. Ensure your team is proficient in maximizing the value of analytics with dedicated training.

Features Include:
  • Includes all the Professional Plan features plus: 
  • Unlimited data tracking
  • Custom data models and integrations
  • Advanced SEO analysis
  • Dedicated account manager
  • 24/7 priority support
  • Onsite training sessions
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An impactful marketing campaign for DC Men In Early Childhood Education enhances awareness and support for early childhood education leveraging social media and storytelling.

Frequently Asked Questions

What is Insights Origin and how does it differ from Google Analytics?

Insights Origin is New Target’s advanced marketing analytics platform designed as a next-generation alternative to Google Analytics. While GA focuses on data collection and reporting, Insights Origin is engineered to reveal deep behavioral insights and conversion pathways that help you move users from casual browsing to committed engagement. It’s about more than tracking clicks—it’s about understanding what drives action.

Why should I consider switching from Google Analytics to Insights Origin?

If you’re looking for a more strategic, privacy-focused, and conversion-centric analytics solution, Insights Origin offers a powerful upgrade. It not only uncovers the why behind user behavior but also aligns directly with your marketing objectives. Paired with New Target’s expert digital support, you’ll get more than just metrics—you’ll gain a partner in performance.

How does Insights Origin help improve my marketing strategy?

Insights Origin empowers your team by providing actionable insights into how users interact with your digital experiences. By tracking deeper engagement signals and identifying which channels and content actually drive conversions, the platform enables more intelligent campaign optimization and better ROI. These insights can be further amplified through our content marketing and digital strategy services.

Is Insights Origin compliant with user privacy regulations?

Yes. Privacy and data integrity are core principles of the Insights Origin platform. It’s built to meet today’s privacy expectations and legal requirements, providing transparency, secure data handling, and control over personal information. If you’re seeking a GDPR- or CCPA-conscious alternative to GA, Insights Origin is built with that in mind.

What kind of support do I get with Insights Origin?

With Insights Origin, you don’t just get a platform—you get a team. New Target’s digital experts work alongside your team to ensure accurate setup, interpretation of insights, campaign integration, and continuous strategic improvement. Our support is tailored to your organization’s goals and bandwidth, whether you need full-service analytics or collaborative advisory.

How does Insights Origin fit into my broader marketing tech stack?

Insights Origin integrates smoothly with your existing digital ecosystem, including websites, CRMs, email platforms, ad channels, and more. Whether you use Salesforce, WordPress, or HubSpot, our team ensures a seamless implementation that enhances your martech investments. See how this complements our CRM integration services and user experience design capabilities.

Where is your marketing team based?

Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices. Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!