Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 31 min read
The search landscape has changed. The way people discover information online is evolving dramatically, thanks to the rise of AI-powered answer engines like OpenAI’s ChatGPT and Google’s Gemini. Traditional search
- 6 min read
In today’s competitive online marketplace, having great products simply isn’t enough. To stand out, attract customers, and drive sustainable growth, e-commerce brands must implement a well-structured digital marketing strategy. With...
- 11 min read
In this how-to blog we outline how to export data from Google Analytics (GA4 or Universal Analytics) and Ahrefs to help with SEO analysis. The focus is on gathering data...
- 9 min read
Driving traffic to your ecommerce website is only half the battle. The real challenge lies in converting that traffic into paying customers. One of the most effective ways to improve...
- 2 min read
In early September, Google announced a significant update to its Tag Manager system, introducing a range of features that promise to streamline website tracking and enhance user experience. This update...
- 5 min read
When it comes to managing your ecommerce operations WooCommerce and Magento are two robust ecommerce solutions that offer the tools businesses need to create and run successful online stores. They...
- 5 min read
To achieve sustainable growth, it’s imperative to uncover and monitor the right website Key Performance Indicators (KPIs). These website KPIs serve as the compass guiding your online strategy, helping you...
- 2 min read
In the digital landscape, two parallel forces drive success: visibility and accessibility. SEO (Search Engine Optimization) amplifies visibility, making sites easier to find, while WCAG (Web Content Accessibility Guidelines) and...
- 4 min read
Machine learning is a subfield of artificial intelligence that focuses on the development of algorithms and statistical models that computers use to perform tasks without explicit instruction. Instead, these systems...
- 4 min read
In today’s digital landscape, where attention spans are fleeting and information is constantly competing for our limited cognitive resources, video marketing has emerged as the undisputed champion in capturing hearts,...
- 5 min read
Geofencing marketing is a location-based marketing strategy that uses technology to target potential customers when they enter or exit a specific geographical area, known as a “geofence.” It’s a highly...
- 2 min read
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for brand success. One avenue that’s garnered significant attention in recent years is live streaming. It’s...
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