Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 31 min read
The search landscape has changed. The way people discover information online is evolving dramatically, thanks to the rise of AI-powered answer engines like OpenAI’s ChatGPT and Google’s Gemini. Traditional search
- 7 min read
Association members expect quick, convenient support. Whether they’re looking for event details late at night or need help navigating member benefits, AI chatbots can step in to assist. These intelligent...
- 9 min read
Visual storytelling has become a cornerstone of modern marketing, and for good reason. In a world flooded with information and advertising, using compelling visuals to tell a story helps brands...
- 12 min read
Small local organizations – whether nonprofit or for-profit – often have to make every marketing dollar count. Choosing Facebook vs LinkedIn ads can significantly impact the success of your...
- 5 min read
Understanding the digital marketing funnel is crucial for organization’s looking to optimize their online engagements and increase conversions. The digital marketing funnel is a model that describes the stages a...
- 4 min read
Animation plays a pivotal role in enhancing user engagement and communication through website design. At New Target, we have adopted Lottie files as a strategic choice to integrate high-quality, performance-efficient...
- 8 min read
Artificial intelligence (AI) has become a crucial component for creating smarter, more efficient, and user-friendly websites. For organizations looking to stay ahead of the curve, integrating AI capabilities into their...
- 3 min read
Building customer loyalty holds immense financial value for businesses, serving as a cornerstone for sustained profitability and growth. Loyal customers are not only more likely to make repeat purchases, but...
- 7 min read
In the intricate world of Search Engine Optimization (SEO) and website design, the concept of internal linking holds a pivotal role yet often remains overlooked. Internal links are not just...
- 5 min read
Choosing the right image file type is crucial in digital graphics, whether you’re designing a website, preserving unforgettable moments in photography, or creating engaging marketing materials. This article delves into...
- 3 min read
In the diverse landscape of marketing analytics platforms, businesses have a myriad of tools designed to distill digital behavior into actionable insights. Each platform offers unique benefits and operates under...
- 3 min read
Microinteractions are subtle design details that play a significant role in enhancing user experience by adding intuitiveness and fostering engagement. Examples are the Facebook “Like” button that animates with a...
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