Digital Insights Blog
If you’re looking for digital insights on the latest web design trends, digital marketing approaches, branding, web development, and industry-specific digital solutions, you’re in the right place.
- 8 min read
Artificial intelligence is rapidly becoming another place where consumers research products, evaluate services, and make purchasing decisions. That naturally raises a question for marketers: Can we advertise there? As of...
- 6 min read
Nonprofit Marketing on a Budget The small nonprofit has the same marketing needs as a bigger organization but with fewer resources. Imagine that the volunteer coordinator needs help on Saturdays...
- 7 min read
Where Are the Marketing Conversions? Here is something that most organizations have faced at some time. Your Data Studio dashboard looks encouraging, and your website traffic is up. The email...
- 6 min read
If you use AI to get through your work faster, you already understand part of the security problem in this new world of AI. A task that might have taken...
- 6 min read
Are Free Chatbots Worth It? We started thinking about this after testing chatbots already running on a few websites. We hadn’t built these particular tools, and we weren’t conducting a...
- 7 min read
What Is Agentic Commerce? Agentic commerce is a new approach to online shopping in which artificial intelligence does more than recommend products. AI assistants can help customers research options, compare...
- 7 min read
Five years ago, most marketing teams had little reason to care which bots were reading their websites. Googlebot was welcome, obvious troublemakers weren’t and much of what happened in between...
- 4 min read
Website Design Trends to Watch For several years, website design seemed to be converging on a familiar formula: a large hero image, a short headline, a row of cards, plenty...
- 10 min read
For the past couple of years, marketers have been told that search is changing. Google AI Overviews, AI Mode and other generative AI tools increasingly answer questions directly, changing both...
- 9 min read
For years, digital advertising has largely meant meeting people in one of two places: where they search or where they spend time. Google Ads captures people actively looking for something....
- 7 min read
Choosing a website platform often begins with a spreadsheet. The organization gathers requirements. Someone creates columns for security, accessibility, integrations, content management, scalability, performance and cost. WordPress, Drupal, Webflow, and...
- 7 min read
Public relations used to be relatively straightforward. Your organization developed its message, communicated with journalists and industry publications, issued press releases, cultivated relationships and tried to earn positive coverage. All of...
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