All about the digital agency for brands you know & nonprofits you love.
Hi, we’re New Target, a full-service digital agency specializing in delivering creative and results-driven websites and marketing campaigns.
Our Services
As a full-service digital agency with offices in Southern California and Washington, D.C., we provide website design, creative, and digital marketing services to the brands you know and nonprofits you love. Whether you’re seeking website support in Orange County, digital marketing services in Los Angeles, or a redesigned website in the nation’s capital, you’ll love working with us.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
We place people first to design creatives for you and yours that inspire and resonate deeply. Whether emotive or cerebral, we design to establish a connection with your audience.
We help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.
Our concierge-level managed website hosting service goes beyond spec-measuring to give you a personalized managed hosting environment today, with an eye toward tomorrow.
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
The digital agency for brands you know & nonprofits you love.
Frequently Asked Questions
Absolutely. We specialize in breathing new life into established brands through our comprehensive rebranding services​.
This means we’ll work closely with you to understand what’s at the heart of your current brand and where it needs to evolve. From updating your visual identity to refining your messaging, we ensure your brand refresh aligns with current market trends and your business objectives​
The result is a revitalized brand that feels authentic to your mission and resonates strongly with both loyal customers and new audiences.
User Experience (UX) is at the core of everything we build online. When we design a website, we start by understanding your users – their needs, behaviors, and pain points.
We then design and develop with those insights in mind, creating a design that feels intuitive from the first click.
By prioritizing clear navigation, fast performance, and accessible design, we make your website a pleasure to use, which keeps people coming back.
Yes – consider us your long-term partner! After your website launches, we don’t just hand it off and walk away. We offer comprehensive ongoing support, website hosting, and maintenance subscriptions to keep your website secure, up-to-date, and running smoothly.
We also provide managed hosting services if you need them, ensuring your site is fast and stable for users. Our goal is to give you peace of mind: knowing that experts are continuously caring for your website, you can focus on running your business.
And if any issue or question arises, our 24/7 support team​ is always just a phone call or email away to help. 24/7 Support
Our diverse expert marketing team knows your industry – from audience demographics and behavior to the competitive landscape​. Marketing a nonprofit requires a different touch than a campaign for a tech startup.
We combine industry-specific research with our digital marketing expertise to create a strategy that speaks directly to your target audience’s interests and needs.
Whether it’s choosing the right social platforms, crafting messages that hit home, or leveraging the best channels (SEO, PPC, email, etc.), everything is customized for relevance and maximum impact​.
From ideation and development to implementation, we thrive on a collaborative mix of feedback and expertise to get it right.
Sometimes, video production requires a few takes!
Why Choose Us
We cut through the noise to deliver—no fluff, no excuses. Our team dives into your organization’s unique goals, then executes on strategies that drive growth, deliver thorough performance reports, and make your day-to-day easier. By handling the technical complexities—whether that’s integrating platforms, creating data-driven ad campaigns, or refining websites—we free you up to focus on big-picture impact.
Our communication doesn’t drown you in vanity metrics or empty buzzwords. We provide straightforward, actionable insights you can share with your leadership to demonstrate how each project or initiative contributes to your bottom line. From day one, we prioritize accountability and transparency: weekly status updates, monthly KPI reviews, and a clear paper trail of every project milestone we hit.
Choosing us means putting your resources into a partner who’s genuinely invested in your success—someone who shoulders the heavy lifting so your team can excel at their own responsibilities. We don’t just talk about delivering outcomes; we prove it with every sprint, every campaign, and every line of code. When you need a digital agency that’s as serious about results as you are, we’re is ready to roll up our sleeves and make it happen.
You’ll love working with us!
Our Story
We’re proud to work with many of the world’s most recognized brands and nonprofits, as well as local organizations across Southern California and Washington, D.C. that tirelessly strive to make a positive impact. Our mission is simple yet profound—deliver top-notch services to connect people, ideas, and products to create real, meaningful results. We’ve stayed true to what set us apart from the start: a commitment to purposeful digital services with clients we genuinely care about.
Our agency began in 1998, springing from a small, passionate team determined to help organizations share their stories online. Back then, the internet was an exciting frontier—mostly static HTML pages loading slowly on dial-up connections, backgrounded by the beeps and boops of early modems. Even within those constraints, our team saw boundless potential. With creative website design and web development services, we built connections between our clients and their audiences in innovative, personal ways—a tradition we continue for nonprofits and brands throughout Southern California, D.C., and beyond.
As the internet evolved, so did we. We championed content management systems early on, simplifying how clients update their websites without web developers writing complex code. We embraced (and later moved beyond) Flash animations as multitouch interfaces and responsive web design took center stage. All the while, our focus stayed constant: empowering nonprofits and commercial brands to thrive in a constantly shifting digital environment—particularly in our hometowns of Los Angeles, Orange County, and the D.C. metro area.
When mobile usage exploded, we led the charge in responsive web design, ensuring every pixel looked sharp and every user journey felt seamless on any device. Meanwhile, our developers integrated advanced data systems, connecting multiple platforms to build engaging websites. As headless content management emerged, we helped clients decouple front-end presentations from back-end systems so they could innovate and communicate across many digital channels.
Digital marketing, too, advanced at lightning speed, and we’ve consistently guided brands to the forefront. From the early days of SEO to today’s hyper-personalized, AI-infused campaigns, our full-service marketing agency has remained a steady partner through every phase. We’ve seen once-dismissed optimization and marketing services resurface, now crucial as LLMs parse, compose, and cite client content online—reborn as answer engine optimization, SEO services have found new purpose and life.Â
And our creative design philosophy continually evolves. We’ve shaped and reshaped brand identities through minimalism, flat design, parallax and progressive disclosure, immersive brand stories, and now dynamic videos and commercials that help clients connect with their audiences more effectively.Â
Our story is one of reimagination and evolution—of our services, of our digital agency, and of the countless clients we’ve supported along the way. We look forward to the next wave of innovation, and we can’t wait to see where it takes us all!
Using data to save forest globally.
WRI’s Global Forest Watch program works tirelessly to reverse deforestation, restore degraded lands, and eradicate illegal harvesting of wood products. New Target helped WRI release the first edition of its annual flagship publication, the Global Forest Watch (GFW) as an immersive digital experience rooted in data.