All about the digital agency for brands you know & nonprofits you love.
Hi, we’re New Target, a full-service digital agency specializing in delivering creative and results-driven websites and marketing campaigns.
Our Story
We’re proud to collaborate with many of the world’s most recognized brands and nonprofits, as well as the local businesses and nonprofits that work tirelessly to make a positive difference. That’s the heart of our mission—connecting people, ideas, and resources to achieve real, meaningful results. And we’ve never lost sight of what made us unique from the start: a passion for purposeful work with people we care about.
Our digital agency began in 1998 as a small, passionate team working out of a charming historic district, determined to help organizations tell their stories online. In those early days, the internet was an exciting frontier—mostly static HTML pages that took ages to load on dial-up modems while listening to beeps, bops, and boops. Even with the constraints of the times, our team saw limitless potential. That sense of possibility drove us to design websites with care and purpose, building connections between our clients and their audiences in ways that were innovative and personal.
Over the years, the internet evolved at breakneck speed, and we grew right alongside it. We embraced content management systems as soon as they hit the scene, making it easier for our clients to keep their websites up-to-date without learning complex code. Then came Flash, which dazzled with animated intros and interactive experiences, only to fade away as multitouch interfaces and responsive design took the spotlight. Through every wave of change, our focus remained the same: to empower nonprofits and brands to thrive in an ever-shifting digital landscape.
As mobile became and remains the driving force, we led the way in responsive design—ensuring that every pixel looked sharp and every user journey felt seamless, no matter the device. From there, our web developers began crafting dynamic data integrations, connecting multiple platforms to create cohesive online experiences. We explored the potential of headless systems, decoupling the front-end user interface from the back-end content management to give clients the freedom to innovate across any digital channel.
The world of digital marketing advanced just as quickly for digital agencies, and the world. From the early days of SEO, where keywords were king, to today’s highly personalized programmatic and out-of-home strategies that analyze user behavior in real time, we’ve helped brands stay at the cutting edge of online marketing. Every time something was declared dead or obsolete we’ve kept a level perspective having been around long enough to see technologies and tactics remain relevant and necessary in an overall digital strategy. SEO is king again as LLMs consume, compose, and cite sources online! Indeed, as a full-service marketing agency, we’re right here on the forefront as AI takes on a new role in both the analytic and composition aspects of personalized digital marketing.
We’ve witnessed—and helped shape—countless design trends, from minimalism and flat design to high-impact visuals that tell immersive brand stories. Drop shadows and parallax? You bet. Now we’re producing visually stunning videos and commercials, vivid ads online and dynamic, immersive visualizations, all while writing influential messaging to connect people and convert interest into action.
Our story is one of transformation—of the internet, of our agency, and of the clients who have partnered with us along the way. We look forward to the next wave of digital evolution, and we can’t wait to see where it takes us all, together.
Our Services
As a full-service digital agency, we offer a wide range of services to help you thrive in the digital world. Our expertise spans website development, creative design, digital marketing, brand building, and more. We utilize the latest technologies and industry best practices to ensure that our solutions not only meet but exceed your expectations.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
We place people first to design creatives for you and yours that inspire and resonate deeply. Whether emotive or cerebral, we design to establish a connection with your audience.
We help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
Our engineering team understands you have multiple systems that need to communicate to provide a seamless user experience. Connecting software online is our speciality.
Our concierge-level managed website hosting service goes beyond spec-measuring to give you a personalized managed hosting environment today, with an eye toward tomorrow.
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
The digital agency for brands you know & nonprofits you love.
Why Choose Us
When you choose us you’re not just choosing a service provider; you’re choosing a partner who is invested in your success.
We provide the time to understand your goals and work collaboratively to develop tailored digital marketing campaigns, effective websites, and compelling creatives that drive results.
Our commitment to excellence, our proven track record, and our focus on building lasting relationships with our clients set us apart from other agencies.
Using data to save forest globally.
WRI’s Global Forest Watch program works tirelessly to reverse deforestation, restore degraded lands, and eradicate illegal harvesting of wood products. New Target helped WRI release the first edition of its annual flagship publication, the Global Forest Watch (GFW) as an immersive digital experience rooted in data.
Frequently Asked Questions
Yes, we specialize in rebranding, helping to refresh and realign your brand with current trends and business objectives.
User experience is central to our development approach. We focus on creating intuitive, user-friendly websites that enhance user engagement and increase satisfaction.
We offer comprehensive ongoing support, hosting, and maintenance to ensure your website remains updated and efficient. 24/7 Support
We customize strategies based on industry-specific trends, audience behavior, and competitive analysis to ensure relevance and effectiveness.
From ideation and development to implementation, we thrive on a collaborative mix of feedback and expertise to get it right. Sometimes, it takes a few tries!