IBTTA
Website development and hosting for the International Bridge, Tunnel and Turnpike Association (IBTTA) – a global alliance of toll facility operators and associated businesses.
The Challenge
The IBTTA website serves as a vital resource for professionals in the tolling industry, offering access to industry news, events, tools, and publications.
IBTTA sought to improve the overall user experience (UX) and user interface (UI) of its website to better serve its members. The existing site needed enhancements in accessibility, navigation, and responsiveness, as well as the integration of new tools that could provide members with valuable insights and data. The redesign was intended to align with IBTTA’s broader rebranding effort, which included a new logo, brand guide, and color scheme.
The Solution
User Experience (UX) Enhancements
- Intuitive Navigation: The redesigned website features a well-organized menu that categorizes content into logical sections, including About Us, Membership, Events, Advocacy, Member Tools, Resources, News & Media, and Foundation.Â
- Accessibility: The site was built with accessibility in mind, ensuring compatibility with screen readers and providing text-based navigation options.Â
- Event Information: A comprehensive event section provides detailed information on industry meetings, webinars, and special forums.Â
- Publications & Resources: The website offers a rich collection of publications, including annual reports, industry insights, and archived materials, making it a central knowledge hub for members.Â
User Interface (UI) Improvements
- Professional, Modern Design: The website features a clean, professional aesthetic that aligns with IBTTA’s new branding. A cohesive color scheme, modern typography, and high-quality imagery enhance the overall user experience.Â
- Responsive Layout: The site is fully responsive, ensuring an optimized experience across all screen sizes, from desktops to mobile devices.Â
Innovative Tools for Members
- TollMinerâ„¢: A powerful data visualization tool that provides members with insights into toll facilities, including all-electronic tolling (AET) start dates and facility specifics.Â
- RevFinderâ„¢: A revenue assurance tool that helps toll operators assess their toll revenue collection efficiency and benchmark against industry standards.Â
How we did it
Strategic Planning & Creative Collaboration:
IBTTA initiated the redesign as part of a larger rebranding effort in 2023. The project began with the creation of a new brand guide, logo, and design mockups. We worked closely with IBTTA and their design agency to refine concepts, ensuring that the final implementation was both visually compelling and functionally effective.Â
Agile Web Development Approach:
We refined the features step-by-step, collaborating with IBTTA to define behavior requirements before implementation. The agile approach allowed for real-time adjustments based on client feedback, ensuring a seamless user experience.Â
Component-Based Development:
We utilized Drupal 10’s Paragraphs module to create a flexible, component-driven architecture. This approach allows IBTTA to build and modify pages dynamically by selecting, placing, and reordering components with ease. Detailed functional and technical documentation ensured smooth coordination between design, development, and architecture teams.Â
Enhanced CRM Integration:
We significantly improved IBTTA’s CRM integration with Microsoft Dynamics. The synchronization of committees, events, and agenda/speaker details was streamlined, providing a more seamless user experience. The new system enables better event management, improving engagement and usability for members.Â
Results & Impact
The IBTTA website redesign has transformed the user experience, making it easier for members to access essential industry resources. The collaboration between IBTTA and our team has resulted in a digital platform that not only meets but exceeds the needs of its members. The new website stands as a testament to IBTTA’s commitment to providing cutting-edge resources and industry leadership.Â
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
