Nasoya
Elevating Nasoya’s customer experience with an advanced AI chatbot and WordPress integration.
Objective
Nasoya, a CPG brand leader in the tofu and plant-based foods industry, sought to enhance their online customer engagement by implementing a sophisticated chatbot solution. The goal was to offer instant support, provide product information, recipe suggestions, and drive customer satisfaction through seamless interaction on their WordPress-based website.
Challenge
With an increasing number of customers seeking quick and reliable information about meatless swaps and ways to use their products, Nasoya recognized the need for an automated system that could efficiently handle inquiries and provide a personalized user experience. The challenge was to design a chatbot that aligned with Nasoya’s brand values, integrate it smoothly with their existing WordPress site, and ensure it was equipped with accurate, and contextually relevant responses.
Avatar Design & Animation
The journey began with designing a friendly and approachable chatbot avatar that embodied Nasoya’s brand ethos – and naming the cute little bot too! We crafted a visually appealing Tofu character that mirrored the natural and wholesome qualities of Nasoya’s products. The avatar was designed to be both engaging and friendly, ensuring that users felt a positive connection from the moment they interacted with the chatbot.
Chatbot Training
To ensure the chatbot could handle a diverse range of customer inquiries, we meticulously trained it using a comprehensive dataset that included common customer questions, product details, and brand-specific information. The training process involved:
- Implementing an OpenAI “Assistant,” a specialized Natural Language Processing (NLP) interface to a purpose-built dataset.
- Data Collection: Compiling and formatting all relevant information and metadata about Nasoya products and recipes into datasets uploaded to OpenAI, to provide a specialized knowledge base.
- Prompt Engineering: Building a comprehensive initial instruction to the chatbot to determine its “tone,” the permissible range of inquiry and response, how to correlate information about different categories of content, and how to format output for maximum usability.
- Continuous Improvement (Fine Tuning): Regularly updating the chatbot with new information and refining its responses based on user interactions and feedback.
Integration with WordPress
Integrating the chatbot with Nasoya’s WordPress site was crucial for providing a seamless user experience. Our approach included:
- Custom Plugin Development: Creating a WordPress plugin that allowed easy deployment and management of the chatbot on Nasoya’s site.
- User Interface Design: Ensuring the chatbot interface was intuitive and complemented Nasoya’s website design.
- Testing and Optimization: Conducting extensive testing to ensure compatibility with various devices and browsers, and optimizing performance for a smooth user experience.
CX Results
The chatbot for Nasoya demonstrates the power of combining innovative technology with thoughtful creative design. By providing an avatar design, thorough LLM training, and seamless website integration, we delivered a solution that not only met but exceeded Nasoya’s customers’ expectations, setting a new standard for digital customer engagement in the CPB health food industry.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
