Logo Design

Design symmetry and balance into the mark that projects your brand’s identity. 

The symbol that defines you.

In the digital space, your logo is more than just a symbol, it’s the embodiment of your brand’s identity. It is the way the world perceives who you are and what you stand for. Every logo we craft isn’t just a visual, it’s an experience, a memory waiting to be imprinted. We design logos that do more than just look good, they resonate, they evoke emotions, they become synonymous with your brand’s essence.

Contact us below today to discuss how we can refine or create your brand’s most important mark.

new target logo design

Your brand identity begins here.

CONCEPTUALIZATION & STORYTELLING

Every iconic logo has a story behind it. We begin by understanding your brand’s narrative and weaving it into a design concept that speaks your truth.

GEOMETRY & PROPORTION

The magic often lies in the details. Using precise geometric principles ensures symmetry, balance, and memorability in your logo.

COLOR THEORY & SEMIOTICS

Colors evoke emotions. We delve deep into color psychology to choose shades that convey the right emotions and messages for your brand. The use of semiotics helps in embedding deeper meaning and symbolism in your logo.

TYPEFACE & TYPOGRAPHY

The right font amplifies your brand’s voice. Whether bold, elegant, playful, or minimal, we ensure your typography complements your logo’s design and your brand’s essence.

VERSATILITY & SCALABILITY

Great logos shine everywhere—be it a giant billboard or a tiny app icon. We design logos with adaptability in mind, ensuring consistency across various platforms and mediums.

FEEDBACK & ITERATION

The journey to perfection involves feedback. Drawing from collaborative approaches, we involve you in iterative rounds, refining the design until it’s a perfect reflection of your brand.

The digital agency for brands you know
& nonprofits you love.

Case Study

The Institute of World Politics

Innovative national marketing campaign for the nation’s top graduate school of national security affairs, diplomacy, and statecraft.

Case Study

Pulmuone

A comprehensive digital strategy aligning a consumer package goods leader brand values and business objectives online.