news : in the spotlight

FedFinancial Federal Credit Union

FedFinancial Federal Credit Union, a $50 million financial institution serving U.S. government employees, retirees, and their family members throughout the Washington/Baltimore metro areas came to New Target with a dilemma- their web site was not user-friendly. Members of the credit union were missing key services like mortgages on the web site and FedFinancial was receiving complaints that their site suffered from poor navigation.

To improve their site, New Target interviewed FedFinancial to assess their goals for their web site and to discuss current problems and issues. Next, New Target conducted a comparative analysis, explored similar web sites in the industry and evaluated the current standing of FedFinancial's web site among its competitors. From it's analysis, New Target revised the site's navigation and architecture and also rewrote its copy to ensure that once the content was on the page, it was effective. Another method New Target used was conducting focus groups with credit union members to gauge user reaction to the improved site. New Target then used the feedback from the focus group along with its original recommendations to update the final site.  

The End Result: FedFinanical now has a more effective and user-friendly web site that makes it easier for its members to access products and services.  

“Our web site is now a true tool for our members. Thanks to New Target, we have a user-friendly web site that is allowing us to effectively highlight our products and services. And working with the team at New Target was a pleasure – they provided guidance and kept the project moving along smoothly. ” – Jon Rhodes, President/CEO, FedFinancial  

Visit FedFinancial online at www.fedfinancial.org