news : news archive 2005

November 28, 2005

New Target Client INCIID Featured in People Magazine

The International Council on Infertility Information Dissemination, an international organization providing information and support regarding the diagnosis, treatment and prevention of infertility and pregnancy loss, is featured in an article titled "The Gift of Life" in the December 5th issue of People Magazine. The article focuses on "INCIID from the Heart" a scholarship program implemented by INCIID Executive Director, Nancy Hemenway, providing IVF services to selected families who traditionally wouldn't have been able to participate due to financial limitations. Learn more about the program and organization at www.inciid.org, which was designed and developed by New Target.

November 11, 2005

New Target Client LawEnforcementJobs.com Featured in USA Today

New Target client LawEnforcementJobs.com was named in the USA Today article "Cops Put Out Dragnet for More Cops" as a popular resource for matching prospective applicants with recruiters in the law enforcement arena. According to the article, "There's no clearinghouse for job postings at the 16,000 law enforcement agencies in the USA, but at least 80 departments were listed recently on a popular law police website, lawenforcementjobs.com, where agencies sought candidates for an array of jobs." Visit the site designed and developed by New Target at www.lawenforcementjobs.com.

November 1, 2005

New Target Launches New Web Site for LawEnforcementJobs.com

New Target is proud to announce the launch of the redesigned site for LawEnforcementJobs.com, the nation's most visited law enforcement employment web site. The site is designed to effectively match prospective applicants and recruiters, and is rich in features for both target audiences. For job seekers, the site offers the ability to create and manage online resumes, interest cards and applications, and to save jobs for future application. Equally rich in employer features, the site affords a select group of employers to sign-up as "featured employers" with prominent job listing locations - and has a full line-up of job enhancements and listing possibilities for all job postings, including ad placement in any one of LawEnforcementJobs.com's targeted email newsletters. Far from being just a job listing and search site, the site is rich in content designed to help both job seekers and employers. Examples of this array of content include "test preparation and a resource library" of books to aid applicants in the job search process, featured degree programs, and partnerships with major national minority and professional law enforcement associations and web sites. The site and all features are fully manageable by LawEnforcementJobs.com, including the ability to add, edit, and delete all content pages; create and manage surveys; select books from Amazon.com through an API module; as well as additional management and reporting features. Visit the site at www.lawenforcementjobs.com.

October 1, 2005

New Target Redesigns Web Site for Federal Credit Union, FedDirect

As part of a unified PR and rebranding campaign, New Target launched a new web site for FedDirect Federal Credit Union - formerly the Public Health Services Federal Credit Union. The new site focuses on a streamlined visual design intended to guide visitors to the key information they need to either become a credit union member or manage their account. The design also provides a strong visual resemblance to the PR campaign and rebranding initiative launched in conjunction with the new site. Finally, the site, powered by New Target's content management system - Page Updater, allows both FedDirect and its advertising agency to keep all information on the site up-to-date, including the Flash rate messages which pull their data dynamically from easily updateable text files allowing frequently changing content to be presented in an attractive graphic format. Visit the site at www.feddirect.org.

September 26, 2005

Liz Esposito Joins New Target

New Target welcomes Liz Esposito as its newest Account Executive and Project Manager. Liz joins New Target with seven years in interactive project management for clients such as Verizon, The American Plastics Council and numerous homebuilders.

A graduate of the College of Notre Dame of Maryland, Liz is passionate about the fine points of account management and enjoys the precision of keeping a project on-time and on-budget. New Target is thrilled to have found a kindred spirit in account and project management methodology. We know you'll enjoy working with Liz as much as we do!

September 9, 2005

New Target Expands Web Horizons for Preeminent Real Estate Firm

Once again, The Mark Winkler Company has turned to New Target for a redesigned web site targeted at promoting the firm's leadership role in DC area real estate.

The new site comes complete with a new integrated flash movie in the home page showcasing Winkler's local market expertise, sophisticated financial analyses and effective project management that consistently provide clients with high quality projects and services. Visit the site at www.markwinkler.com.

September 1, 2005

New Target Launches New Web Site for Centex Homes' Maplecrofte Development Project

New Target recently designed a web site for Centex Homes' Maplecrofte Development project. The Maplecrofte site is designed to keep the Front Royal and Warren County communities informed about the Maplecrofte community being developed within the town and county. Rich with photos of the beautiful town of Front Royal and Warren County, the site is intended to show how the new community will fit in with the unique charm of the existing community and honor the history of the nearby land. Additionally, the site provides visitors a means to sign-up to be notified when updated information is posted to the site so that they can continue to keep up-to-date on the status. A true community tool, the site includes links to local destinations such as the great visitors center in Front Royal where you can get any and all information you need, the Belle Boyd house (a confederate spy) as well as the Bing Crosby Baseball Field, named for the star that so enjoyed the town he donated the money for the ball field. As you can see, we've become enamored with the town just by working on the site and having an opportunity to visit a few times! Visit the site for photos and information at www.maplecrofte.com.

July 26, 2005

New Target Launches Site for Leading IP Law Firm Rothwell, Figg, Ernst & Manbeck, P.C.

New Target launched the new site for Rothwell, Figg, Ernst & Manbeck, P.C. (RFEM), one of the most highly regarded intellectual property firms in the United States. The firm has handled a large number of complex and high profile patent litigations, including actions before U.S. Federal District Courts and Courts of Appeal, patent interferences before the U.S. Patent and Trademark Office, and Section 337 actions before the U.S. International Trade Commission. The site, powered by our Page Updater content management system, is designed to provide RFEM the ability to keep the site updated with new attorney bios as well as breaking case news to ensure the site is fresh and relevant to existing and prospective clients. www.rothwellfigg.com.

July 1, 2005

New Target President Named Chair of Scholarship Fund for Second Year

The Scholarship Fund of Alexandria (VA) and New Target proudly announce that Laura Machanic, New Target President & CEO, has been named Chair of the Fund for a second term this, the fund's 20th anniversary, year. Under Machanic's leadership during her first term, the Fund awarded more college scholarships to Alexandria City Public School students than ever before in its 19-year history. The mission of the Scholarship Fund of Alexandria (SFA), through its relationships within the community, is to encourage and assist the students of the Alexandria City Public Schools by providing them with the necessary resources to pursue a college or post-secondary education. www.alexscholarshipfund.org.

June 30, 2005

New Target Doubles Office Space

In a sure sign of success, New Target has doubled its office space in Alexandria to make room for additional resources and client services.

Located in the Montgomery Center, at the corner of N. Royal and Montgomery streets in North Old Town, the enlarged New Target office is a model of well-designed, open and innovative technology space. 

April 5, 2005

Institute for Defense Analyses (IDA) Calls on New Target for Redesigned Intranet

To provide better internal web-based resources for its expanding intelligence staff, IDA has selected New Target as the design firm for the redesign of their intranet. For more than 45 years, IDA has been dedicated to the sole mission of providing high quality analyses of important national security issues to the federal government.

March 29, 2005

New Target Co-Sponsors First Academic RSS Streaming Conference

As part of the ongoing, news-making partnership with the Kogod School of Business at American University, New Target today co-sponsored the first conference devoted to the rapidly unfolding world of RSS streaming in academics. Chaired by New Target President & CEO, Laura Machanic, the conference featured speakers from such media leaders as the New York Times, BusinessWeek and NBC4/Washington. The speakers addressed the unfolding potential of RSS streaming as an incredible Internet tool in reaching targeted audiences quickly, efficiently and without the spam that infects email. In addition to an audience of students, faculty and guests at the event held at the business school, the RSS conference was broadcast as the first test videocast on the recently announced Kogod Web Video Channel. www.kogod.american.edu.

March 5, 2005

New Target Launches Go21 Web Site

Uniting Americans in awareness of transportation options in the 21st Century is the goal of the new Go21 web site designed and launched by New Target. The organization will use this new site to promote its goals of a stronger economy, effective solutions to highway congestion, a cleaner environment and improved quality of life by advocating increased use of freight railroad transportation as an alternative to continued reliance on an overcrowded highway system. www.go21.org.

February 14, 2005

Dimple Mohan Joins New Target Team as Account Executive and User Experience Architect

New Target proudly announces that Dimple Mohan has joined the firm to offer her insightful guidance to clients in best practices for their business and online strategies. A proactive member of the Information Architecture Institute (IAI), Dimple is an expert in the design of shared information environments - an increasingly important consideration as database-driven sites continue to grow in popularity and sophistication.

Dimple began her career in Mumbai, India after completing a post-graduate degree in Communications Media. Inspired by the art of filmmaking, Dimple trained in 3D animation and special effects where she found a niche as an animation technologist.

February 1, 2005

New Target Launches Web Site for Brookfield Homes

New Target launched a new web site for Brookfield Homes, one of the country's largest home builders, for its proposed "Brentswood" project in Prince William County. The site will serve as a community destination for feedback, infomation and updates on the progress of the project as it embarks on the rezoning process. Visit the site at www.brentswoodinfo.com.

New Target launched a similar community-focused site for its clients Pulte Homes and Centex Homes Corporation's proposed "Potomac Yard" project earlier this year as well. View the site at www.potomacyardalexandria.com.

January 16, 2005

New Target Partners in Launch of The Kogod Edge

The Kogod School of Business at American University unveiled its news-making technology initiative today before a conference room of students, faculty and media. Playing the principal support role in the announcement was New Target, Kogod's technology partner since early 2002.

With this announcement, Kogod becomes the first business school to integrate RSS streaming technology and BlackBerry smartphones into its academics, operational infrastructure and marketing efforts. In addition to providing overall techinical assistance and web site support for the announcement and Kogod Edge initiative, New Target was responsible for the development of a branded RSS reader for use on desktop computers, wireless laptops and the new BlackBerry 7100t phone.