news : news archive 2004

October 25, 2004

Scholarship Fund Raises More Than $115,000

New Target pro bono client The Scholarship Fund of Alexandria, of which New Target president Laura Machanic is the Chairman, raised a record-breaking pledge total of $115,000 yesterday during its 10th annual Comcast/Scholarship Fund telethon held at Alexandria's T.C. Williams High School. The event is one of the SFA's largest fundraisers of the year.

The Telethon featured hosts Kerry Donley, Honorary Telethon Chair, Julie Carey of NBC-4, Earl Cooke, a T.C. Williams alumnus and Deputy Chief of Police, Suzanna Kang, a former Scholarship recipient and Scholarship Fund board member, Jack Taylor of Alexandria Toyota, and David Speck of Wachovia Securities. Mayor William Euille pledged his continued support of the Fund, which awards scholarships to academically qualified graduates of the Alexandria City Public Schools to attend college or vocational school.

A major factor contributing to the Telethon's success was the contribution of more than $50,000 through industry-specific Challenges.The "Power Women" Challenge, organized by Scholarship Fund Treasurer Lynn Hampton, led the challenge total with more than $15,000 in pledges. Power Women were closely followed by the Alumni Challenge led by Mike Porterfield and the Real Estate Challenge led by Sherry and Charles York. Other successful Challenges included a Developers Challenge led by Randy Kell, a Financial Brokers Challenge led by Mike Hart, a Lacrosse Boosters Challenge led Peter Smeallie, a Lawyers Challenge led by Joe Bowman, a Teachers Challenge led by Michael Diggins, and a Technology Firms Challenge led by Laura Machanic, the Chair of the Fund's Board of Trustees.

We showed what the Alexandria community can achieve by working together, said Fund Director Susan Yowell. The real beneficiaries are our bright and motivated youth.

September 10, 2004

New Target Client IDODA Featured in USA Today

New Target client IDODA was featured today in USA Today ina article profiling the world's first visual search engine. The live site will launch next Friday, September 17. In the meantime, visit the demo site at www.idoda.com.

August 25, 2004

GWSAE's First-ever Fully Online Technology Conference to Include New Target VP Amy Hissrich

New Target Vice President Amy Hissrich will serve as a presenter and panelist in the Greater Washington Society of Association Executives' (GWSAE) first-ever fully online technology conference this fall. The conference will be a 3-day event beginning September 21, 2004. Hissrich will present "live" on the subject of Design/Usability. Stay tuned for registration information as it becomes available on the GWSAE web site.

August 12, 2004

New Target Client IDODA Featured in the Robb Report

For the second time this year, New Target's client IDODA has been featured in the Robb Report, one of the country's top lifestyle magazines that "strives continuously to uncover the finest and most fascinating subjects." See their article, "FrontRunners: High-Tech Antiquing,"about the IDODA site in their Leisure section.

June 7, 2004

New Target Acquires Towers Internet and Appoints Irve Towers as Chief Technology Officer

New Target announced the acquisition of Towers Internet Consulting, LLC and the appointment of Irve Towers as Chief Technology Officer and Director of Hosting Services. As a Web hosting visionary, Towers is well known for his accomplishments as the founder of Hub Internet Services, where he played a primary role in the company's acquisition by industry pioneer CAIS Internet (now BtN). At New Target, Towers will be responsible for further developing and managing the company's hosting division and related assets, as well as the technical vision and direction for the Company. His responsibilities will include the evaluation of client technical requirements, the provisioning of hardware and software for hosting environments, and directing New Target's own internal technical processes. We welcome Irve and Towers Internet Consulting clients to the New Target team.

June 1, 2004

New Target Launches Redesigned Web Site for Preeminent Pilgrimage Company Sapira

New Target is proud to announce the launch of the redesigned site for Sapira, an innovative Alexandria-based company poised to fill the growing demand for pilgrimages in today's post-9/11 world. The site begins with a calming flash introduction designed to allow visitors to take a break from the hectic environment that surrounds them as they learn about the company's unique value proposition. With a focus on simplicity and beauty, the new site employs the stunning images of the locations Sapira tours--Egypt, Ireland, New Mexico--to pique prospective traveler interest while remaining easy to navigate and informative. Sapira staff is able to update the site with new information using New Target's content management tool Page Updater. In an industry fueled by word-of-mouth recommendations, the site also includes a "Send this Page to a Friend" feature to prompt viral marketing directly through the site. Visit the site at www.sapira.com.

March 18, 2004

New Target Redesigns Web Site for La Bergerie

New Target launched a redesigned site today for La Bergerie, the restaurant named "the exemplar of French cooking in Alexandria" in the 2003 issue of The Washingtonian. The site's striking graphic design and evocative Flash introduction are a perfect complement to the beautiful, intimate atmosphere of the historic restaurant as well as the Basque specialties they serve.

Geared at helping La Bergerie increase their loyal customer base, the site features several relationship-building features such as an online mailing list, calendar of events, and online reservation form. Powered by New Target's "Page Updater" content management tool, the La Bergerie staff is able to keep the site's menus and information up-to-date in house.

February 13, 2004

New Target Launches Redesigned Web Site for Connect-us

New Target is proud to announce the launch of the redesigned site for Connect-us, a rapidly growing group communications provider in Northern Virginia. In addition to the redesigned site, New Target designed a sister site to showcase the company's focus in Web Conferencing technologies, Web Presentation Central. Complete with demonstrations of conferencing technologies, the site highlights Connect-us' flexible solutions and provides visitors with the opportunity to schedule a live demo through the site. Together the sister sites serve to educate visitors on the breadth and depth of the Connect-us product and service suites in both the audio and web conferencing markets.

Visit the sites online at www.connect-us.com and www.webpresentationcentral.com.

January 12, 2004

New Target Wins International Domain Name Dispute on Behalf of its Client The Embassy of Lebanon

After 18 months of international negotiations, New Target won the domain name dispute claim filed on behalf of its client The Embassy of Lebanon with the Asian Domain Name Dispute Resolution Centre. After the name was registered by Taiwanese "squatters" in the moments after it had expired, New Target entered into direct negotiations with the new registrants and their agents, a group of people located in Taiwan and in the business of buying domains already having traffic and redirecting that traffic to other web sites.

January 5, 2004

New Target Launches Redesigned Web Site for National Capital Flag

New Target is proud to announce the launch of the redesigned site for National Capital Flag, one of the country's largest suppliers of flags, flagpoles and components. The attractive and intuitive visual design showcases a powerful interactive searchable database of flags and an order entry system designed to help visitors locate and purchase the perfect flag to meet their needs. Visit the site at www.natlcapflag.com and be sure to test the advanced search page - but don't be surprised if you end up purchasing a flag in the process.